Kong was established in 1976. In case of dog toys it has been successful in creating a standard. Performance and durability had been given the prime importance. Joe Markman was the main man and owner of the company. The idea came to his mind when he saw his pet German Sheppard was chewing rocks and getting its teeth damaged. After six years of experiment he was successful in finding the correct chew Dog toy made from natural rubber. It had been the perfect chew toy for dogs. Kong Toys had gained popularity across the globe and most vets suggest them. It has also been popular amongst trainers, dog experts and eager customers from all parts of the world.
The classic Kong toy had resemblance with a snowman. The main structure is like three balls pushed together. There are four different types of rubbers such as blue and pink for puppies, red for normal chewers, black for tough chewers and purple for senior chewers. Their success lies in manufacturing pull toys, dental chews, ball toy, floating toys, Frisbee and squeaker toy. Most of the products had been sold in Japan, Israel, United Kingdom and Australia. However the popularity of Kong was vested in the United States. In 2005 the book Planet Dogs quoted the fact that Kong is the best dog toy available around the globe. Kong provides separate line of toys for cats. Wubba is a special cat version of the toy. Other than this it offers catnips, scratching boards and a variety of chew toys.