Pedigree uses artificial color to make all product yellow in color, its too dangerous to use artificial color in pet food it may lead to disease related to digestion , if used for long time it may lead to kidney failure.

By: ajit | 20 Jan 2012 11:16 pm

OMG..... is it true .. pedigree uses color to make its food look yellow.

By: roja khan | 20 Jan 2012 11:18 pm

yes roja its true pedigree uses artificial color.... use of such colors may also leads to CANCER,ALLERGIC REACTIONS, SKIN PROBLEM and so on......

By: ajit | 20 Jan 2012 11:23 pm

I dont think, i will ever feed pedigree to my dog if this is true,,will not even recommend to any of my dog lover friends...No Dog lover will take such risk,,

By: pragya | 20 Jan 2012 11:26 pm

Seems to be have artificial colours and fillers and having less meat or chickens .....

By: rahul | 20 Jan 2012 11:37 pm

All food use Coloring Agents.

Coloring Agents

Blue 2 (artificial color)
The color additive FD&C Blue No. 2 is principally the disodium salt of 2-(1,3-dihydro-3-oxo-5-sulfo-2 H-indol-2-ylidene)- 2,3-dihydro-3-oxo-1H-indole-5- sulfonic acid with smaller amounts of the disodium salt of 2-(1,3-dihydro-3-oxo-7-sulfo-2 H-indol-2-ylidene)-2,3-dihydro -3-oxo-1H-indole-5-sulfonic acid and the sodium salt of 2-(1,3-dihydro-3-oxo-2H-indol- 2-ylidene)-2,3-dihydro-3-oxo-1 H-indole-5-sulfonic acid. Additionally, FD&C Blue No. 2 is obtained by heating indigo (or indigo paste) in the presence of sulfuric acid. The color additive is isolated and subjected to purification procedures. The indigo (or indigo paste) used above is manufactured by the fusion of N-phenylglycine (prepared from aniline and formaldehyde) in a molten mixture of sodamide and sodium and potassium hydroxides under ammonia pressure. The indigo is isolated and subjected to purification procedures prior to sulfonation.

The largest study suggested, but did not prove, that this dye caused brain tumors in male mice. The FDA concluded that there is "reasonable certainty of no harm", but personally I'd rather avoid this ingredient and err on the side of caution.

Red 40 (artificial color)
The color additive FD&C Red No. 40 is principally the disodium salt of 6-hydroxy-5-[(2-methoxy-5-meth yl-4-sulfophenyl)azo]-2-naphth alenesulfonic acid.

The most widely used food dye. While this is one of the most-tested food dyes, the key mouse tests were flawed and inconclusive. An FDA review committee acknowledged problems, but said evidence of harm was not "consistent" or "substantial." Like other dyes, Red 40 is used mainly in junk foods. Personally I'd rather avoid this ingredient and err on the side of caution.

Titanium Dioxide
A white powder, TiO2, used as an exceptionally opaque white pigment and dough conditioner.

Non toxic but an unnecessary ingredient that could just as well be left out.

Yellow 5 (artificial color)
The color additive FD&C Yellow No. 5 is principally the trisodium salt of 4,5-dihydro-5-oxo-1-(4-sulfoph enyl)-4- [4-sulfophenyl-azo]-1H-pyrazol e-3-carboxylic acid (CAS Reg. No. 1934-21- 0). To manufacture the additive, 4-amino-benzenesulfonic acid is diazotized using hydrochloric acid and sodium nitrite. The diazo compound is coupled with 4,5-dihydro-5-oxo-1-(4-sulfoph enyl)-1H-pyrazole-3-carboxylic acid or with the methyl ester, the ethyl ester, or a salt of this carboxylic acid. The resulting dye is purified and isolated as the sodium salt.

The second most widely used coloring can cause mild allergic reactions, primarily in aspirin-sensitive persons.

Yellow 6 (artificial color)
The color additive FD&C Yellow No. 6 is principally the disodium salt of 6-hydroxy-5-[(4-sulfophenyl)az o]-2-naphthalenesulfonic acid (CAS Reg. No. 2783-94-0). The trisodium salt of 3-hydroxy-4-[(4- sulfophenyl)azo]-2,7-naphthale nedisulfonic acid may be added in small amounts. The color additive is manufactured by diazotizing 4-aminobenzenesulfonic acid using hydrochloric acid and sodium nitrite or sulfuric acid and sodium nitrite. The diazo compound is coupled with 6-hydroxy-2-naphthalene-sulfon ic acid. The dye is isolated as the sodium salt and dried. The trisodium salt of 3-hydroxy-4-[(4-sulfophenyl)az o]-2,7-naphthalenedisulfonic acid which may be blended with the principal color is prepared in the same manner except the diazo benzenesulfonic acid is coupled with 3-hydroxy-2,7-naphthalenedisul fonic acid.

Industry-sponsored animal tests indicated that this dye, the third most widely used, causes tumors of the adrenal gland and kidney. In addition, small amounts of several carcinogens contaminate Yellow 6. However, the FDA reviewed those data and found reasons to conclude that Yellow 6 does not pose a significant cancer risk to humans. Yellow 6 may also cause occasional allergic reactions. Another ingredient I would rather avoid and err on the side of caution rather than risking my pet's health.

By: Anil @ DoggiesDude | 21 Jan 2012 3:04 pm

Pedigree uses the following colors..yellow 6, blue 2, red 40, yellow 5 .
do you really think the dog cares what color the kibble is?.
Nearly all kibbles are said to use colors in manuf.

By: Anil @ DoggiesDude | 21 Jan 2012 3:17 pm

Yet another good work from Anil! :D

By: Ayon Saha | 21 Jan 2012 8:27 pm

Thanks Ayon..instead of Brand bashing. detail info is better coz all follow the same algorithm to manufacture.

By: Anil @ DoggiesDude | 21 Jan 2012 8:29 pm

whats the fuss about colours....( food grade )

dont u guys eat cakes, ice creams etc....in red pink and fancy colours :)

Quality of packed food is a different subject.

Thanks & Regards
Lorven Pet Shop
New BEL ROAD, Bangalore
Shop Location > http://tinyurl.com/7rv87uk

By: sandy | 03 Mar 2012 2:54 pm