Budweiser produces a gem for Superbowl
10 Feb 2014
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Superbowl is that time of the year, when almost the entire United Sates of America is glued to their television sets. For those of you who are not acquainted to this fervour. Here is a quick background. Superbowl is the American football; it is the annual championship game of National Football League, though this is nothing like the football played in India.
Superbowl is that time of the year when there is a scramble for space among advertisers to come to the forefront as it is known that this coveted spot on the Superbowl can get you one of the highest TRPs and brand recall. There are some that produce special advertisements for every edition of the Superbowl. One such brand is Budwesier, known all over the world for its draught beer.
They produce phenomenal advertisement during the Superbowl season and this year also is no different. Budweiser came with one of their best advertisements in its 2014 edition. This exceptional ad the bud ad features one of the cutest golden retriever pups and horses. A feast for the animal lover’s eye.
The ad opens up with a billboard mentioning puppies for adoption and we see a ranch where that a puppies are up for adoption. There is one puppy who has a struck a chord with a horse in the stable and are one of the best buddies around. The storyboard shows us that horse and the puppy playing and every time they are separated there is sadness in both their eyes. golden retriever
Then one fateful day the puppy gets an adoptive home but the shot sees him restless in the car as he is separated from his buddy. Then you can see the same horse running after the car to get his friend back to the ranch. The car is then stopped by a herd of horses, then in the last shot you can see the puppy walking back to the ranch with a herd of horses with him. Once you see this I can guarantee you the awws.