The company COLLAR was established in 1995. The main directions of the work were the production of accouterments and wholesale of pet goods. This company is one of the first in Ukraine that began to fulfill the service facilities for the customers, free delivery, wide range of goods, low prices, and to give special commercial equipment and a complex of other services which allow to raise the profitability and success of the pet shop client. With the help of innovation approach the company was the first among Ukrainian producers that could arrange the production of wood filler SuperCat, nylon accouterments DOGextreme and other exclusive goods. Constant tendency to move ahead and longing for producing goods of the highest quality has led to the appearance of the new accouterments series of premium class – CoLLaR Glamour and CoLLaR SOFT.