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PETA's "Be An Angel for Animals" Campaign Now Supported by Unlockar Apps [News]

17 Jul 2014 | by Neha Manchanda | Posted in: Wag News

PETA and UnlockarUnlockar Apps, a mobile startup firm aiming to develop exhilarating, preferred content on the user’s phone lock screen and rewarding the user every time one unlocks their phone recently concluded its week long CSR initiative with PETA and its “Be An Angel for Animals” campaign. Through its “Be An Angel for Animals” campaign, PETA and Unlockar urged its supporters and general public to adopt rather than buy pets.

Unlockar apps engaged the masses to support PETA’s initiative by presenting a lock screen experience that is not only simple but also aesthetically pleasing to the Android users. Through its CSR initiative, Unlockar designed a lock screen swipe on its website that would direct the users to PETA’s Donation Page. The result that came out was spectacular. Unlockar registered over 16,000 lock screen impressions leading to PETA receiving over 3000 users to its Donation Page and increased the overall net traffic to the page.

Unlockar with its impressive reward partners such as Bookmyshow.com, Paytm and FreeCharge has been one of the forerunners of corporate social responsibility initiatives and has been associated with different social causes including PETA, CRY and Akshaya Patra. The management at Unlockar propagates employee friendly policies that allow employees to bring their pets to work. One of their employees has a pet Labrador Retriever called Miller who is a regular visitor to their office premises. With a strong belief in the fact that pets with their unconditional love truly help in averting stress, Unlockar aims to continue its support of PETA and its initiatives in the future too. 

Image courtesy: Google Images

About the Author

Neha

"An ardent writer, a devoted pet parent and a foodie at heart, I believe life is all about new experiences and expressions"

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