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I was wondering if a homebased dog bakery would work in Delhi?

Heya! Just a general question for all dog lovers in India. I would like an honest opinion please. I was wondering if a homebased dog bakery ( homemade treats like cakes, cookies, cupcakes etc. instead of those bone shaped commercial junk bags!) would work in Delhi? I am not planning to start one commercially but I do bake a lots for my pup and his friends and was just thinking if this could be expanded further... Would you as a pet parent purchase from such a place and pay more for the satisfaction of knowing what your pup is eating or are the market biscuits good enough? Any comments... positive, negative would be welcome. PS: Yes all ingredients are dog safe and vet approved. :) Thanks.
By Praniti · 20 May 2009 3:37 am


By Anil @ DoggiesDude · 20 May 2009 8:39 am
yes will work with huge success.. some cake shops already in mumbai, pune and Blore running great
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By Saugat Sanyal · 20 May 2009 9:13 am
Of course yes this will work. Mind you 60-70% of dog owners may not buy from you but the remaining will (which by way is substantial). Personally I do not feed my dogs any commercial biscuit as I find lots of crap like foil paper, left over tissues etc. I travel to Mumbai every week on work and buy the suppiles over their.
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By Dinkar Singh · 20 May 2009 12:33 pm
Great idea, I too wanted to do it but do not have the cooking skills and time. Actually in a lot of countries it is doing really well. For example in Japan where one least expects it to do well.

Today people are willing to spend a lot of money on their pets. My suggestion would be to make it fancy, and not just a regular dog biscuit or cake. Give them fancy names have different flavours etc. But maintain quality and do not make it cheap. Try the mid to high end pricing. The best place to showcase your treats would be Khan Market in Delhi, I guess you must be knowing about it. You can give flyers there to people or just stick a nice banner at the pet shop there in the middle lane. Forgetting the name its a very popular one. If they allow you you can also have a small table put outside and give samples to prospective customers free or at a nominal charge. Evenings would be a good bet, but keep in mind the heat and may be do it couple of times a week. I would suggest start October onwards.

I feel it has great potential in a place like Delhi where money is in excess. There is some pet high tea or something on the 24th in Delhi Gurgaon being organised by some Ms. Kochar launching something regarding pets, may be you should speak to her and have a stall there too.

All The Best. Let me know how it goes.
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By Dinkar Singh · 20 May 2009 12:53 pm
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By Praniti · 21 May 2009 2:51 am
Thank you for all your encouraging replies! :)

@DoggiesDude, I did a google search but couldn't really find much info. about these bakeries. Do you know if any of them have websites?

@Saugatsanyal, I have never fed my pup commercial biscuits since I had read up a lot about the sickening stuff used in many pet foods and have been baking for him since he was 2 months. He started off with cerelac cookies!!

@Kasmanda, yes I did see the post about this pet high tea and I think all your promotion ideas are very good. The pet shop you are talking about is Windsor, I think. However, I am currently a college student and all these ideas would need a lot of time to implement. I would love love love to do this as a profession (my family and friends think I am crazy! ;) ) and maybe will look at it on a larger scale awhile from now..

At the moment, I was thinking of doing this on a smaller scale maybe from home and not a commercial place. Do you people think online ordering and local courier delivery would be a feasible idea in Delhi? Or am I getting too carried away comparing it to US dog bakeries? Would you as pet parents and people you know order doggie treats online or just stare at the pictures and end up buying from the petshop, as saugatsangal did say 60-70% people might not buy. Please be honest..?

For those who have visited/bought from dog bakeries in India, could you give me some idea about how they function? As in, is it like a normal "people" walk in bakery or just a single person cooking from home? Home delivery or only pick up? What kind of products and prices? Or anything else?

Thanks in advance. :)
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By Dinkar Singh · 21 May 2009 9:44 am
Hey look, frankly online....people are hesitant specially in India as you are not sure what you will get plus fraud so I think its a bad idea. As for business too early, I think you are wrong and lack confidence due to lack of family support. Look I have been a business student and most successful business have been out of the box and have done really well. Examples are many. Basically you have to believe in your idea and not care about what people have to say. Its like a challenge and if you succeed it will be a great feeling and you can prove all those people wrong.

Please do some research on the net and see the average age of millionaires, or even see the qualifications. In a lot of cases they have been drop outs from school etc and then have hit it big due to their idea/ dream and believing in it. I am not giving you false hopes and you may not become a millionaire etc but no harm trying and if it does not you have nothing to loose as you have not invested in a shop, equipment etc. Plus later in life if you plan to do business or do a BBA or MBA it will help.

Windsor is the shop I think, they have two of them kind of opposite each other.

Think about it.
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By Praniti · 21 May 2009 10:55 am
Hey Kasmanda! :)

I totally agree with you about people being hesistant in India when it comes to online transactions though ebay sure is bringing about a change where that is concerned!

LoL @ millionaire! And yes you are right about not caring about what people say. My family is very supportive even though they think I am crazy. I did a small test try last month with an NGO. Friendicoes did a couple of Sunday flea markets and then they carried the same biscuits in a mall called Select City Walk, which holds flea markets every Wednesday and is quite popular! The response to the treats was sad and that got me re-thinking about whether there really is a market or not! Actually I am sure there is a market but guess I have to figure out how to focus on the target market. Oh and I'm doing journalism as of now so well BBA is out! MBA still time to think!

I am thinking about it. ;)
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By Dinkar Singh · 21 May 2009 5:00 pm
Good. Must make your pet or so try it first before making prospective buyers try it on their dog, plus presentation makes a lot of difference. So may be work on it. All the best.
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