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Special Dog

Special Dog

Special Dog is one of the well-known brand that produces dry dog and cat food. The company came into existence way back in 1967 and was known at that time for processing and trading for coffee grains. This has now given way to two thriving business lines for the organization.

The two most prime activities of the company today is manufacturing quality commercial scale food for both cats and dogs under the brand name Special Dog and Special Cat. Along with this they produce quality rice flour for various other segments within the human food industry. This includes producing food for children and for various breakfast products.

Special Dog ensures that the quality of the raw materials as well as the final product is maintained always. This Brazilian brand ensures optimal quality of food for both humans and animals.

Special Dog has an Integrated Management Policy that it strictly adheres to. This states that Special Dog designs, produces and trades food for dogs and aims to provide appropriate nourishment to all dogs.

The prime aim of Special Dog is to ensure client satisfaction with its plethora of products, while preventing any form of pollution and degradation to the environment. There are constant improvement techniques being facilitated in the plant that ensures safety for every individual activity and minimizes risks.

Special Dog initiates all the necessary measures that are required to ensure that any dog that is fed their products will get healthy and balanced nourishment in one go. They have their own in-house laboratories where raw material is analysed prior to producing the desired product.

All Special Dog products are directly traded with their customers through various company representatives and they ensure that all products reach the store at competitive prices.

Special Dog boosts of a variety of certifications because of its excellent products and services. The idea is to always look for ways to improve the products. They regularly analyse customer requirements and develop products that ensure satisfaction. This is one of the reasons that Special Dog has got so many certifications for maintaining quality.

Special Dog has got ISO:9001, which is an internal recognition that assures that the company is committed to theenvironmental preservation through a system that allows us to manage their sustainability practices and the predictable environmental impact.  They also have ISO: 14001 that is again an internal recognition that assures Special Dog’s commitment to the environmental preservation through a system that allows us to manage our sustainability practices and the predictable environmental impact.

Along with this there is OHSAS: 18001, this certification helps the company to show its concern for the health and safety of their employees, providing suitable working conditions and reducing  risks in their activities.  HAACP ensures that the system identifies and controls the dangers and critical points within Happy Dog’s process, since de selecting of raw material to the delivery of the final manufactured product, aiming the safety in the food process.

Lastly they have been also awarded the BPF that maintains hygienic and operational procedures which are used to ensure the right dealing with the food in their manufacturing process. 


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