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Worried About Finding Your Lost Dog? FindingRover.com Is Here To Help!

08 Aug 2014 | by | Posted in: Wag News

When Roxy, Joanne Cox’s, Shiba Inu went missing, her first instinct was to hang posters, make phone calls and knock on neighbours doors with a hope of finding Roxy hoping that there was a easier and scientific way of finding Roxy.


Just like Joanne, there are many families who go through pain and worries when their pooches go missing. To help families, John Polimeno has founded a website and a app called FindingRover.com in collaboration with technology built by researchers from Utah University - Steven Callahan and John Scheirner. 

The website is a unique initiative and maintains a database of the pet photographs from three county shelters. Using the images and photographs uploaded by users, the website or app uses its unique facial recognition technology and tries to match facial markers on the dogs including eye size and their position near the snout. Steven and John identified that there are eight markers on dogs that can be used in the facial identification program. The technology is now being introduced to rescues, veterinarians and dog groups and also plans to extend the same to other countries.

For the program to work, its is important that all the dogs entering San Diego are registered and added to the database. With the image and details in place the program can help owners in two ways:

When someone finds a lost dog, he / she can take a picture of the dog and send it to the website or app database. If it matches the database, a message will be send to the owner and the dog can be then picked up. If the dog is picked up by the shelter, the image of the rescued dog will be run through the database and if a match, an online notice will be sent to the owner.

Apart from FindingRover.com American Society for the Prevention of Cruelty to Animals also has its own app to recover missing pets by offering users to create a digital flier and share on social media. It is vital for dogs to have ID tags with necessary information.

Source: Financial Express  

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